A brand strategy is a plan that helps a company differentiate itself from its competitors and build a strong, positive image in the eyes of its target audience. It defines the company’s values, vision, and goals —and how these are communicated to customers through marketing and communication.
We provide a tailored brand strategy based on your specific needs. Together with our experts, you’ll gain direction and tools to support the growth of your business. A well-designed brand strategy helps build long-term trust and customer loyalty.
The brand strategy process covers the following perspectives, tailored to your company’s needs:
1. Mission and vision
We clarify the company’s mission and vision: why the company exists and where it is headed. These guide the company’s overall marketing communication.
2. Brand values
We define the values that guide the company’s operations. They describe how the company behaves and acts in relation to its customers, employees, and other stakeholders.
3. Brand personality and core
We define the brand’s personality and essence—the key characteristics that make the brand recognisable and distinguish it from competitors.
4. Brand story
We create an authentic and engaging brand story. A compelling story builds a connection between the company and its customers and makes the brand memorable.
5. Elevator pitch
Convince your customer with a compelling elevator pitch — a short and concise explanation of what your company does, for whom, and why.
6. Positioning
We define how your company is positioned in relation to competitors —how it stands out in the market. We clarify your strengths and competitive advantages.
7. Tone of voice
We strengthen your brand identity by choosing an appropriate tone of voice — how your company communicates with its customers across different channels.
The brand strategy process typically includes four workshops with an expert and key people from your organisation. It also includes the expert’s preparation for the workshops and documentation of the strategy in written form.
In the first session, we examine the company’s current situation. The following sessions focus on the most relevant brand strategy topics for your business. Based on these discussions, our expert compiles the brand strategy into a written document for your use.
We help companies grow through bold consulting. The extent of consulting depends on your company’s needs, with a typical duration of 3–10 days. Our experts also provide continuous support for implementing your plans on a quarterly basis – we are here to support your growth and help your business develop.
We help businesses grow through strategic consulting. We tailor the entire solution around your specific needs. You’ll have access to experienced consultants who will help you create sustainable solutions for your business.
We offer our experts assistance in implementing your plans, whether it involves strategy, marketing, recruitment, or other initiatives. We are here to support you at every stage. The service costs €220/month, which includes a quarterly follow-up meeting.
Do you need financial support to develop your business? You can apply for public funding in the form of various business grants and subsidies with the help of our experts.
Imagine a world where strategic decisions are made faster, are more data-driven and fully aligned with your organization’s core values. This is not a vision of the future; it’s a reality with Suunta.ai. Create your strategy easily.
TAKE TIME FOR DEVELOPMENT WORK
Time is limited. With us, you can focus on development work that is tailored, cost-effective, and impactful.
BIG IMPACT IN A SHORT TIME
Conduct your development work in a structured manner accelerated by an external perspective and achieve meaningful results in a short period.
CLEAR DIRECTION FOR GROWTH
Strategy is the backbone of a company, bringing clarity to business operations. You gain the direction and tools needed for determined growth.
In the meeting, we can:
Book yourself a 30-minute appointment free of charge.
Y4 Works is your partner in growth. We solve the challenges of your business operations and help your company achieve its goals effectively, from starting a company to internationalization.
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anne@y4works.fi
+358 41 314 4355