A marketing plan guides the company’s marketing activities, helps track progress towards goals, and enables the measurement of marketing performance. It ensures that all actions are consistent and aligned with the company’s business objectives and brand strategy.
We provide a tailored marketing plan based on your needs. It includes insights such as target groups, competitors, marketing channels, and budget. With our experts, you’ll gain direction and the tools to grow your business with intent.
The marketing plan process covers the following perspectives, adapted to the client’s specific needs.
1. Current state analysis
We evaluate your company’s existing marketing plans, analyse their effectiveness, and identify areas for improvement.
2. Defining target audiences
We identify the relevant target groups and define detailed buyer personas. This helps tailor marketing messages effectively.
3. Positioning
We define how your company is positioned in relation to competitors —how it stands out in the market. We clarify your strengths and competitive advantages.
4. Value proposition and key messages
The company’s value proposition and key messages are refined to resonate with the target audience and differentiate from competitors.
5. Marketing objectives
We set clear and measurable objectives for marketing actions, such as increasing revenue, generating more leads, or boosting brand awareness.
6. Marketing methods
We choose marketing actions that align with your business goals — including channels, messaging, and timelines.
7. Schedule and budget
We plan when marketing activities will be carried out, how resources will be allocated, and how the budget is distributed across different actions.
8. Monitoring and follow-up
We define how and with what tools marketing results are tracked. Ongoing monitoring ensures the ability to react quickly when needed.
Creating a marketing plan typically includes four workshops together with an expert and key company personnel. In addition, the consultancy covers the expert’s preparation for the workshops and documenting the marketing plan in written form.
In the first meeting, we review the company’s current situation. In the following sessions, we focus on perspectives relevant to the company and build the foundation for the marketing plan. Based on the discussions, our expert compiles the final written marketing plan.
We help companies grow through bold consulting. The extent of consulting depends on your company’s needs, with a typical duration of 3–10 days. Our experts also provide continuous support for implementing your plans on a quarterly basis – we are here to support your growth and help your business develop.
We help businesses grow through strategic consulting. We tailor the entire solution around your specific needs. You’ll have access to experienced consultants who will help you create sustainable solutions for your business.
We offer our experts assistance in implementing your plans, whether it involves strategy, marketing, recruitment, or other initiatives. We are here to support you at every stage. The service costs €220/month, which includes a quarterly follow-up meeting.
Do you need financial support to develop your business? You can apply for public funding in the form of various business grants and subsidies with the help of our experts.
Imagine a world where strategic decisions are made faster, are more data-driven and fully aligned with your organization’s core values. This is not a vision of the future; it’s a reality with Suunta.ai. Create your strategy easily.
TAKE TIME FOR DEVELOPMENT WORK
Time is limited. With us, you can focus on development work that is tailored, cost-effective, and impactful.
BIG IMPACT IN A SHORT TIME
Conduct your development work in a structured manner accelerated by an external perspective and achieve meaningful results in a short period.
CLEAR DIRECTION FOR GROWTH
Strategy is the backbone of a company, bringing clarity to business operations. You gain the direction and tools needed for determined growth.
In the meeting, we can:
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Y4 Works is your partner in growth. We solve the challenges of your business operations and help your company achieve its goals effectively, from starting a company to internationalization.
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lauri.kosonen@y4works.fi
+358 44 240 6832